Conversion tracking · UK and New Zealand
Google Ads conversion tracking you can trust.
If Google Ads is counting the wrong things, it's optimising for the wrong things. We fix conversion tracking across Google Ads, GA4 and Tag Manager, so the numbers match real enquiries and sales.
Signs your tracking is off
Conversions don't match real leads
Google Ads reports 40 conversions, the inbox shows 12 enquiries. One of them is wrong.
Everything counts as a conversion
Button clicks, page views and video plays all reported as conversions, so bidding chases the wrong people.
Sales aren't tracked at all
Forms, calls or checkout purchases that never reach Google Ads, so it can't learn what works.
Conversions are counted twice
Duplicate tags, or GA4 and Google Ads both counting the same action, inflating every number.
It broke after a site change
A redesign, new form or consent banner quietly stopped the tracking, and nobody noticed.
Smart bidding acting strangely
Spend swings and cost per lead climbs. Bad conversion data is usually the first thing to check.
A recent fix
Bidding for video views instead of enquiries.
One client's setup was counting button clicks, pop-ups and video plays as conversions. Google was finding people who watched a video, not people who enquired. We narrowed conversions to the two enquiry forms, so bidding chases real leads again.
- Audit of Google Ads, GA4 and Google Tag Manager
- Conversion actions for forms, calls, bookings and purchases
- Enhanced conversions and consent mode
- Shopify and WooCommerce purchase tracking
- A check against real enquiries, not just the dashboard
Want the full picture, not just Ads? See our tracking and reporting.
Questions people ask
Do you need access to our accounts?
Yes. We work inside your Google Ads, GA4 and Tag Manager, so everything stays yours.
Will fixing it upset our campaigns?
Bidding relearns for a week or two after conversions change. We plan the changes so that happens once.
Can you run the ads as well?
Yes. We can fix the tracking on its own, or run the ads as well.
Do you work with UK businesses?
Yes. Tracking fixes are done remotely, so anywhere in the UK or New Zealand works.