Tracking and reporting · UK and New Zealand
Know what your website and ads are actually doing.
Most businesses have Google Analytics, Search Console and an ads account, and still can't say where their enquiries come from. We fix the tracking and send a plain-English report every month.
What's in a report
The numbers that matter, what moved, and what to do next.
One report a month, written for the person who signs off the budget. It leads with enquiries, not sessions, and ends with a recommendation rather than a chart.
- Search clicks, and the pages people land on
- Enquiries by source: search, ads, referrals and direct
- Ad spend, conversions and cost per enquiry
- What changed since last month, and why
- The next thing worth doing
Tracking setup
A report is only as good as the tracking under it.
Before the first report we check what's being measured and fix what isn't right. Most setups we see either track almost nothing or count every click as a result.
- GA4 events that match real actions, not every click
- Form, call and booking tracking
- Search Console connected and checked
- Ads conversions tied to the same events
- Cookie-free analytics where it suits the site better
Google Ads numbers look wrong? See conversion tracking fixes.
Questions people ask
Can you report on what we already have?
Usually. We check the existing tracking first, fix what's wrong, then report on numbers you can trust.
Do we need Google Analytics?
Not always. For simpler sites, cookie-free analytics plus Search Console covers what matters, with no cookie banner.
How often do reports come?
Monthly, as a link you open. No dashboard to log into or learn.
Do you work with UK businesses?
Yes. We report for businesses across the UK and New Zealand.